Fire Rover, LLC is a fast-growing technology company that utilizes state-of-the art digital thermography to remotely identify, analyze and suppress fires in high-risk environments. The company’s innovative hardware and service solution is patent protected and has been highly decorated, including an Edison Innovation Award. All our systems are custom engineered to meet the needs of each application and the hardware is designed and manufactured in our Ferndale, Michigan facility. If you would enjoy using your skills to enable technology to protect employees, facilities and the environment, then a career at Fire Rover for you. For more information on Fire Rover please visit our website: www.firerover.com.
Marketing Director Job Responsibilities:
- Streamline marketing and advertising to create consistent branding and messaging throughout markets.
- Research and identify new industries, create marketing content to support development of new markets.
- Implement and develop new strategies, while moderating current digital and traditional marketing campaigns.
- Create a marketing content calendar and manage internal and external parties to maintain a consistent marketing tempo throughout the year.
- Analyze ROI. Track and respond to data across all campaigns and analyze sales attribution information to determine campaign success.
- Create and manage sales collateral, including presentations, cut sheets, mail templates, email templates, videos, and other documents to support the sales and marketing initiatives.
- Manage digital and print advertising campaigns.
- Plan trade shows and meetings, assemble and coordinate requirements. Identify new tradeshow and meeting opportunities within new verticals and attend shows to assist, as necessary.
- Manage and analyze budgets and forecasts
- Support internal and customer communications initiatives.
Qualifications / Skills:
- Must have B2B marketing and/or advertising experience.
- Extremely organized and self-directed.
- Digital marketing experience, implementing email campaigns, SEO/SEM, social media, and display advertising campaigns.
- Working knowledge of Google Ads and Analytics, LinkedIn, YouTube, and Vimeo.
- Experience with Hub Spot or similar marketing and automation platform.
- Basic video editing and Graphic design skills.
- Event management with an ability to travel occasionally to tradeshows, as needed.