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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
TikTok’s Creator Solutions team is committed to promoting innovative, creator-led marketing solutions that allow brands and creators to succeed on our platform. The Creator Initiatives & Platform Marketing Lead is tasked with directing exciting yet educational creator events and content that will elevate the TikTok for Business brand in the fast-paced Creator Economy. The ideal candidate will combine a grounding in the Creator Economy, creator (influencer) campaign management, visionary B2B marketing acumen, and extensive experience marketing to a brand marketer or agency audience. This hire, reporting to the Creator Solutions Lead – Education & Enablement, on TikTok’s Creator Solutions team, will be a storyteller who continually enthralls the business world with fresh, insightful creator showcases.
Candidates must have extensive experience overseeing both event and branded content strategy, ideation, and production with creators at the core. The ideal candidate will be fluent in creator marketing, marketing & communications measurement, and planning cycles of marketers. Strong preference will be given to those who have managed marketing activations for marketing industry audiences. Visionary thought leaders should be equally comfortable presenting at an ANA conference as coaching creators on how to show up to an important CMO meeting.
Responsibilities:
– Partner closely with cross-functional TikTok stakeholders to lead long and short-term planning for upcoming events, content, enablement materials, and other initiatives
– Manage a team who will oversee the co-production of programming and lead creator management for TikTok for Business (TT4B) marketing initiatives
– Partner closely with North America and Global Business Marketing teams to plan innovative ways for creators to elevate their key initiatives
– Develop a creator-centric strategy & marketing plan for TikTok Creator Marketplace including creator-led research & insights, ideas, concept feedback, and content production
– Co-manage the production of white papers, creator decks, enablement materials, and other related content to elevate advertisers’ understanding of creator marketing on TikTok
– Manage the team partnering with Legal and Finance teams to complete and streamline creator contracting & payment process for TT4B initiatives
Qualifications
Qualifications:
– 6-8 years of relevant experience in a B2B creator marketing MarComm role, including extensive event strategy & production experience
– Experience creating marketing initiatives targeted at SMB, Mid-Market, DTC, and Enterprise Brands, as well as different types of agencies (e.g. PR, Media, Creative)
– Proven track record of creating industry-leading thought leadership and visionary content
– Extensive experience pitching creator (influencer) marketing, sponsored content or other talent driven marketing solutions to the ad industry
– Exceptional oral and written communication skills
– Independent thinker who is allergic to clichés and takes pride in crafting memorable, enriching marketing experiences
– Team player who lives to improve the client experience
– Experience in corporate event planning and/or experiential marketing a plus
Even Better If:
– Established network within the corporate marketing or agency ecosystem (either via work experience or interaction with relevant industry groups)
– Competence in media research, measurement or research design
– Knowledge of major TikTok trends & a strong POV on what makes TikTok content different
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn’t be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
Tiktok Creator Initiatives Jobs in USA All Information’s
Company Name: TikTok.
Company Quick info: TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to three minutes.
-Others Key Description-
- Experience: Fresher or Experienced candidate also can apply.
- Language: Verbal and Written communication in English and Local languages will be an added advantage.
- Who Apply: Fresher and Experienced both can apply.
- What Skills You Required for getting a job: Positive attitude, Being calm and cheerful when things go wrong, Communication, You can listen and say information clearly when you speak or write, Teamwork, Self-management, Willingness to learn, Thinking skills (problem solving and decision making).
- how is life at Company: Very energetic ecosystem.
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Other Jobs Find Here : https://careers.tiktok.com/
Company Jobs Pros and Cons:
In large companies everyone can specialize. You can become an expert in some very specific subject. In large companies there is funding to do large tasks that require large amounts of capital. In small companies you can learn a whole array of things and try out many different tasks. You can be the first line desk phone greeter, and the marketing materials coordinator, the art director, and the person who builds and maintains the web site, if those are things you want to do and they need someone to raise their hand and say “I’ll give it a try”. In small companies there can be more of a family feeling where everyone pitches in to handle whatever is the priority today. It’s the classic small fish in a big pond vs big fish in a small pond comparison.
Pros-
- Big company benefits.
- There is a hierarchy of administration.
- They are generally established.
- Many fringe benefits and promotion options might be available.
- Successful operations are in abundance.
- If you fail in one field, chances are that you could be tried in another.
- You make many friends.
Cons:
- You are not personally known to the board of directors.
- Very little room for errors or mistakes.
- They follow strict discipline.
- You may be moved around by the administration as they require or see fit.
- You might not be included in the decision making.
- Some companies have a zero tolerance policy for repeat offenders.
- There are nearly always impossible deadlines to meet.
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